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Tumblr 2.0

July 21, 2011

Earlier in the year as part of my Fashioning February season I wrote about the phenomenon of Tumblr and how the fashion brands have rushed to embrace it. Well not surprising considering that Tumblr is all about collecting sexy imagery and if there is anything that the fashion scene can do it is to make pretty pictures.

Tumblr was created by David Karp in 2007 and to date there are over 20 million Tumblr blogs around. People are either using it as a secondary source for their visual inspiration or as a main blog. Last month Fashionista.com published a list of the 11 best fashion brands to follow on Tumblr and one of them was the new one by DKNY PR Girl. Not satisfied with having a presence on Twitter where she keeps us up to date with her adventures at fashion shows, meeting celebrities and press days, the PR lady for DKNY has set up camp on Tumblr and with stunning results.

What we have is a quirky blog with stunning imagery and cute illustrations. It really is a delight to look at; there is a To Do list at the top of the blog and an avatar of DKNY PR Girl on a sun lounger sporting a chic black swimsuit.  It’s all pretty cute stuff.

You can read DKNY PR Girl here.

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