Do you remember back in the day when Carrie Bradshaw was living the life that we could only dream of? Well fast forward to the present and Jane Sloan, Kat Edison and Sutton Brady are living the dream life in the glossy drama, The Bold Type.
Set in New York (where else?) the three BFFs work on an uber glossy women’s magazine called Scarlet. Despite being clued to the hip, the three girls have very different personalities. Jane is the girl next door who works on the features department and wants to write stories that make an impact. Kat is the feisty Social Media Director who is not scared to take risks and speak her mind. Meanwhile Sutton is the glamorous assistant who is trying to make her mark in the fashion department.
The editor of Scarlet is Jacqueline Carlyle who is smart, savvy chic and dons a killer pair of heels. Sounds like The Devil Wears Prada doesn’t it? Well that is where the comparison ends. For while The Devil Wears Prada was all about the survival of the fittest, The Bold Type is all about empowering women. This stems from the magazine which is about giving their readers the tools they need to make the most of themselves to Jacqueline who nurtures and motivates her staff.
The friendship between Jane, Kat and Sutton is very inspiring – they all started out as assistants on the publication and shared the highs and lows of being on bottom of the career ladder. The three ladies may have their fallings out but they always have each others backs.
It was really nice to see a workplace headed up by such a warm lady who sets out to help her staff become the best that they can at their jobs and also cares about their wellbeing. Trust me, Jacqueline is no pushover and has no qualms putting her staff in her place if they step out of line but at the same time she is very approachable.
Also the fact that the ladies are busting their asses working on a publication that helps women instead of making them feel bad about themselves is such a breath of fresh air. The Bold Type covers tough issues such as sexuality, rape, relationships in the work place, friendship and health issues. It is based on the life of Cosmopolitan editor, Joanna Coles who is executive producer.
The credit really goes to the creator, Sarah Watson who ties these elements together and presents us with a show that is fast paced, compelling and beautiful to watch.
The thing that makes The Bold Type so captivating is the way they embrace Social Media, just as in Sex and the City where New York was the fifth character, in this show Social Media is the fourth one. The characters are constantly Snapchatting, Instagramming, Tweeting, Whatsapping, texting and taking selfies.
I originally saw trailers for this show last year when I was abroad but kept missing it due to timings so I was delighted when I saw that it was on Amazon Prime. The show is totally addictive and I binged watched it over two days. I can’t wait to watch the second series which will be aired in the US in June.
The Bold Type is available in the UK on Amazon Prime, those in the US can watch it on Freeform.