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The Bold Type

February 26, 2018

Do you remember back in the day when Carrie Bradshaw was living the life that we could only dream of? Well fast forward to the present and Jane Sloan, Kat Edison and Sutton Brady are living the dream life in the glossy drama, The Bold Type.

Set in New York (where else?) the three BFFs work on an uber glossy women’s magazine called Scarlet. Despite being clued to the hip, the three girls have very different personalities. Jane is the girl next door who works on the features department and wants to write stories that make an impact. Kat is the feisty Social Media Director who is not scared to take risks and speak her mind. Meanwhile Sutton is the glamorous assistant who is trying to make her mark in the fashion department.

The Bold Type

The editor of Scarlet is Jacqueline Carlyle who is smart, savvy chic and dons a killer pair of heels. Sounds like The Devil Wears Prada doesn’t it? Well that is where the comparison ends. For while The Devil Wears Prada was all about the survival of the fittest, The Bold Type is all about empowering women. This stems from the magazine which is about giving their readers the tools they need to make the most of themselves to Jacqueline who nurtures and motivates her staff.

The friendship between Jane, Kat and Sutton is very inspiring – they all started out as assistants on the publication and shared the highs and lows of being on bottom of the career ladder. The three ladies may have their fallings out but they always have each others backs.

The Bold Type

The main cast of The Bold Type

It was really nice to see a workplace headed up by such a warm lady who sets out to help her staff become the best that they can at their jobs and also cares about their wellbeing. Trust me, Jacqueline is no pushover and has no qualms putting her staff in her place if they step out of line but at the same time she is very approachable.

Also the fact that the ladies are busting their asses working on a publication that helps women instead of making them feel bad about themselves is such a breath of fresh air.  The Bold Type covers tough issues such as sexuality, rape, relationships in the work place, friendship and health issues. It is based on the life of Cosmopolitan editor, Joanna Coles who is executive producer.

The Bold Type

Scarlet’s editor, Jacqueline addresses the crowds at an event.

The credit really goes to the creator, Sarah Watson who ties these elements together and presents us with a show that is fast paced, compelling and beautiful to watch.

The thing that makes The Bold Type so captivating is the way they embrace Social Media, just as in Sex and the City where New York was the fifth character, in this show Social Media is the fourth one. The characters are constantly Snapchatting, Instagramming, Tweeting, Whatsapping, texting and taking selfies.

The Bold Type

Jane (left) and Sutton (right) having a catch up at work.

I originally saw trailers for this show last year when I was abroad but kept missing it due to timings so I was delighted when I saw that it was on Amazon Prime. The show is totally addictive and I binged watched it over two days. I can’t wait to watch the second series which will be aired in the US in June.

The Bold Type is available in the UK on Amazon Prime, those in the US can watch it on Freeform.

  • Reply
    Amy - All about a Mummy
    February 27, 2018 at 9:27 PM

    This has popped up on my Amazon Prime account. After such a great review I will have to give it a go!

    • Reply
      Ronke Adeyemi
      February 28, 2018 at 12:36 AM

      You should do. It’s a corker.

  • Reply
    Anosa
    February 27, 2018 at 6:54 AM

    Oh this so sounds like a show I can definitely sink my teeth in and glad it’s on amazon as I too can binge watch it soon

    • Reply
      Ronke Adeyemi
      February 27, 2018 at 9:55 AM

      Let me know what you think. If you liked The Devil Wears Prada and Gossip Girl then you will love this.

  • Reply
    Ana
    February 27, 2018 at 3:25 AM

    Any show whose motto centers around empowering women and building them up sounds like my kind of show. Now to renew my Amazon account!

    • Reply
      Ronke Adeyemi
      February 27, 2018 at 9:55 AM

      It is a very empowering show.

  • Reply
    Laura Haley
    February 26, 2018 at 11:18 PM

    This sounds like my kind of show, I might have to re buy my Amazon Prime so I can watch it.

    • Reply
      Ronke Adeyemi
      February 26, 2018 at 11:21 PM

      Amazon Prime is looking up. It might give Netflix a run for its money.

  • Reply
    Newcastle Family Life
    February 26, 2018 at 8:50 PM

    I had not heard of this show before, it looks like my kind of show but I don’t have prime only sky and Netflix which is a shame x

    • Reply
      Ronke Adeyemi
      February 26, 2018 at 8:54 PM

      Hopefully it will come to Netflix or YouTube.

  • Reply
    Anna at Mutton_Style
    February 26, 2018 at 5:54 PM

    Thank you. I’m going to search this programme. Looks my thing.

    http://www.muttonstyle.com

    • Reply
      Ronke Adeyemi
      February 26, 2018 at 7:47 PM

      It’s a really fun show.

  • Reply
    Emma
    February 26, 2018 at 3:20 PM

    This looks amazing! I love that it is about empowering women and solidarity! What a breath of fresh air and one that is very needed and current! Amazing!

    • Reply
      Ronke Adeyemi
      February 26, 2018 at 4:18 PM

      It’s very inspiring to watch, especially in a sector that is known for being very back stabbing.

  • Reply
    Rhian Westbury
    February 26, 2018 at 2:08 PM

    Oh I might have to give this a watch as I’ve been looking for a new series for a while and I’ve not watched anything on Amazon Prime in ages x

    • Reply
      Ronke Adeyemi
      February 26, 2018 at 2:12 PM

      It’s very entertaining.

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