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Dizzee Rascal Joins Forces with Microsoft

November 10, 2013

A couple of weeks ago an email landed in my inbox inviting me to an intimate secret gig with Dizzee Rascal at Madam Jojos. Needless to say I was there like a shot. I have followed Mr Rascal’s career since 2003 when he won the Mercury Prize, become a pioneer of the grime scene and made a bit of an ass of himself on Newsnight following Obama’s election. It was also very interesting for me to see Dizzee rebranded into a more commercially appealing artist; gone were the baggy sweatshirts and jeans and in came suits and designer jeans. Of course this commercial look was the forefront for his more poppy sound which resulted platinum sales and the much coveted BRIT Award. But the pinnacle point of his career was performing at the opening ceremony of the Olympics which was as one presenter called in his own backyard. Dizzee has certainly come a long way since his early days. So I was keen to see him perform in the flesh.

My verdict? He was ok. He performed with one of his usual sidekicks whose name I cannot remember as well as Daniel Pearce from Pop Stars: The Rivals. They reeled off Dizzee’s past, present and former hits such as Love This Town, Fix Up, Look Sharp, Holiday, Going Crazy (his duet with Robbie Williams) and he ended with Bonkers. Despite his energy I did notice a lack of passion in his performance as if he was simply going through the motions. Still maybe that is what it is like at a corporate gig. The purpose of the gig was to celebrate Dizzee’s collaboration with Microsoft to launch their latest tablet, the Surface 2 and Surface Pro tablet. Before the gig he popped down to Trafalgar Square to reveal a super-sized Surface 2 tablet which had been planted there. The device stands at 27 feet wide and 17 feet high and includes improvements to the processing power and battery life, display and camera resolution, and the kickstand. This sounds like a great partnership and lets hope that Dizzee’s profile helps to shift a few tablets.

For more information about the Surface just visit the website.

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