In the 90s I used to buy back to back issues of Essence and devour every issues but after a few years I stopped buying the magazine as I felt that it stopped speaking to me. Essence to me was cardboard thin and full of uninspiring topics so I chose to spend my hard earned cash on magazines such as Elle and Grazia. Then last week on Twitter I came across an exciting campaign that Essence is running called ‘Why I Love Being a Beautiful Woman’ Featuring women such as as Kelly Rowland, Ledisi, Chrisette Michele, Wendy Raquel Robinson, Tichina Arnold, Tia Mowrya, Tamera Mowry, Lisa Wu-Hartwell and Tamala Arnold. Ledisi has even penned a song about the project called Real Women which conveys the feeling, inspiration and reality behind it. The ethos of the campaign champions the ideology of being a strong, confident Black women. All the wonderful attributes of being Black, female and beautiful are harnessed here. In fact Black is Beautiful is the theme of the July Issue of Essence which features Jada Pinkett-Smith as the cover star and where she talks about her issues regarding her body image (read Clutch magazine’s take on this here) and how she felt insecure about her tiny frame. I have not seen the issue as yet we poor folks in the UK don’t get the US issues till a bit later than the US but I cannot wait to get my mitts on it.