Kate Bosworth has teamed up with Topshop to launch a collection that that focuses on festival chic. The other Kate has used her cool but effortless style to create The Road to Coachella, a collection that is fresh, chic and wearable. There are 16 pieces which are based around cropped tops, summer dresses, denim shorts, [...]
Online fashion boutique, Goddiva are building a reputation of aligning themselves with celebrities who have that girl next door appeal. Their first dip into the celebrity gene pool was Made in Chelsea star, Louise Thompson and they quickly followed that up with Big Brother star, Josie Gibson. I was invited down to the Louise Thompson [...]
There are many great things about being a marketer and one of them is watching s brand grow and evolve into a super brand. The kind of brand that transcends fashion, accessories and beauty. I first heard of Superdry a few years ago when I came across an article about them in the Evening Standard. [...]
Make a note in your diary: Mother’s Day is fast approaching on 10th March (eek) and the best gift-buyers plan their presents in advance. Don’t even think about nabbing some last minute garage-bought flowers or a box of Dairy Milk; the contemporary mum wants something thoughtful and personalised that fits her interests and character. She’s [...]
London Fashion Week may be over but it has certainly left us with a lot to think about; such as that the 90s are alive and kicking. There were numerous references on the catwalk to the decade that spawned Cool Britannia, The Spice Girls, Oasis, grunge, the Supermodels and Beverley Hills 90201. Julien Macdonald’s designs focused on [...]
Only three more days till London Fashion Week (LFW) and my how things have changed over a short period of time. A few years ago when space at the British Fashion Council (BFC) tent got really squashed there was a bit of a blogger clamp down and we were not allowed in the press room. [...]
I love dresses because they are just so easy. You pick one up and whooo you are done. All that is needed are some accessories and you are ready to go. So cool for those cold, dark winter mornings when you struggle to get out of bed. I was approached by Uniqlo to try out [...]